Media- a medium of communication, such as television, internet, radio, or newspapers, that is designed to reach many people
Media technique- is a way to produce a particular effect; examples include voice-over narration, animation, live action, and special effects.
The five purposes of media are: to inform, entertain, persuade, interpret events, and share culture.
Can you think of at least one type of television program that is devoted to each purpose?
For example, the evening news informs, sitcoms entertain, commercials and campaign speeches persuade, talk shows and documentaries interpret events, and music programs share culture.
Which shows have more than one purpose? What are some things that media cannot provide us?
A media technique is a way to produce a particular effect. For example, think of how you feel when you see a close-up of one person’s face compared to a sweeping view of the whole stadium. Other techniques include voice-over narration, animation, fade-out of sound, time-lapse photography, black and white photography, live action, special effects, volume, speed, motion, or flashbacks.
Nothing is Objective
Do you think the news you get when you watch the evening news or read an article online is without any personal opinions or bias? Since human beings write the new stories, they must make choices about what to leave out and what to focus on. Even when they try to be objective, they cannot shed their personal ideas and life experience.
You need to realize that the stories you see and hear in news media are always slanted in some way. Learn to question the perspectives and information being shown and what was left out.
Compare and Contrast
Compare two newspapers within the same city, maybe two national newspapers or a local paper with a national daily, and examine the different stories told about the same subjects. Which stories were left out completely? Who do you think makes the choice of what to include and what to omit?